Resolving Stakeholder Disagreement for a New Product
When stakeholders cannot reach a consensus about a new product’s direction or the customers it should satisfy, it’s crucial to take action that helps clarify the vision and drive product development effectively. This article explores strategies to make informed decisions in such situations.
Exam Question
You are accountable for the value delivered by a product. The stakeholders for a new commercial product cannot reach a consensus about what the product should do, or the customers it should satisfy. What actions might help you make a decision about what to do?
(choose the best answer)
A. Without a clear vision for the product, the team will be wasting its time. They should work on something else while the product vision is clarified.
B. Build and deliver selective aspects of the product to test the market and get feedback on market needs and alternatives.
C. Work with the product sponsor to understand their priorities and reflect those in the product requirement priorities.
D. Spend more time with the stakeholders to try to forge a consensus while the Developers work on the mandatory requirements.
Correct Answer
B. Build and deliver selective aspects of the product to test the market and get feedback on market needs and alternatives.
Explanation
Correct Answer
B. Build and deliver selective aspects of the product to test the market and get feedback on market needs and alternatives:
This approach leverages empirical evidence to make informed decisions about the product. By building and delivering selective aspects, you can gather real-world feedback from the market, which helps clarify customer needs and preferences. This data-driven method reduces uncertainty and aligns the product development with actual market demands.
Why the Other Options Are Less Effective
A. Without a clear vision for the product, the team will be wasting its time. They should work on something else while the product vision is clarified:
This approach delays progress and does not actively seek to resolve the lack of consensus. It can lead to wasted time and missed opportunities to understand the market.
C. Work with the product sponsor to understand their priorities and reflect those in the product requirement priorities:
While understanding the product sponsor’s priorities is important, relying solely on this can lead to a biased perspective. It does not ensure that the product meets broader market needs or customer expectations.
D. Spend more time with the stakeholders to try to forge a consensus while the Developers work on the mandatory requirements:
This approach might help in the long run but does not provide immediate insights into market needs. It can also prolong the decision-making process and delay product development.
Benefits of Building and Delivering Selective Aspects
- Real-world Feedback: Direct input from potential customers helps validate assumptions and refine product features.
- Market Alignment: Ensures that the product development aligns with actual market needs and demands.
- Risk Reduction: Identifies potential issues early, allowing for adjustments before significant resources are committed.
- Evidence-Based Decisions: Empirical data supports more informed and effective decision-making.
EBM Framework Insights
Current Value (CV): Testing selective aspects helps assess the current value delivered to customers.
Unrealized Value (UV): Feedback can uncover unmet needs and opportunities for future value.
Ability to Innovate (A2I): Experimenting with different features fosters innovation and continuous improvement.
Time to Market (T2M): Quick iterations and feedback loops can reduce time to market for valuable features.
Relevance to the PAL-EBM Exam
Understanding how to use empirical evidence to resolve stakeholder disagreements and drive product development is crucial for the PAL-EBM exam. This knowledge demonstrates the ability to apply Agile principles and the EBM framework to enhance decision-making and value delivery.
Key Takeaways
- Building and delivering selective aspects of the product to gather market feedback is the most effective approach.
- Real-world feedback ensures alignment with customer needs and market demands.
- Empirical evidence supports informed decision-making and reduces uncertainty.
- Testing and iterating quickly can improve product value and reduce time to market.
Conclusion
When stakeholders cannot reach a consensus about a new product’s direction, the best approach is to build and deliver selective aspects of the product to test the market and gather feedback. This strategy leverages empirical evidence to make informed decisions, ensuring that the product meets actual market needs. For more information on preparing for the PAL-EBM exam, visit our Professional
